At Urban Pacific Real Estate, we believe in proactive and effective marketing is how homes get sold quickly and for top dollar. Although each agent may approach each of the below a bit differently, these are the fundamentals of marketing a listing to sell.
Preparing and Staging Your Home
The first step is to have your agent walk through the home with you, looking for listing dollars. These are the things that make your listing price go up such as higher-end finishes and systems (such as a high-efficiency water heating system rather than just a standard water heater). Your agent will also point out some things (such as deferred maintenance and enhancing curb appeal) before the home goes on the market.
One of the key factors to selling your home for more money is staging—making your home more appealing and inviting to appeal to a wider and deeper pool of buyers. Your agent will work with you to determine what type of staging you need to get your home ready for market.
Today’s buyers are searching for homes online – 92% of buyers are utilizing the internet to search for homes according to the National Association of REALTORS®. Buyers have a finite amount of time to tour homes and they will want to make sure yours is worth looking at. That is determined through powerful photography. We recommend hiring an agent who uses a professional photographer such as Picasso to enhance the exposure of your home.
Today’s buyer will usually look online for their new home before they ever actually visit it in-person. Therefore it is critical your agent has a plan for marketing the home online to a wide variety of sites today’s buyers are searching on. Your home will be syndicated on our company website and all our affiliated websites.
Property Flyers & Advertising
A great print marketing campaign includes professional, colorful flyers using premium paper that are designed for your property and placed in a flyer box for access by potential buyers driving by. Additionally, if the occasion warrants, some agents send out “Just Listed” cards to either the neighbors or in a neighborhood with potential move-up or move-down buyers. Your agent may even utilize “special feature cards” throughout the home which point out features that may not be apparent to the naked eye. Home Books which include pertinent information about the property may also be created and placed in the home for potential buyers to obtain information.
Brokers Opens and Open Houses
Brokers Opens provide an opportunity for agents around our area to tour your home to entice them to show it to potential buyers. This also allows us to get feedback on how our colleagues are responding to the home in relation to the market.
If warranted, many agents will also hold your home open on a weekend, allowing potential buyers to take a look regardless if they are working with an agent or not. Often an open house can be the catalyst for a buyer deciding they are ready and taking the plunge.